There’s no doubt about it — we live in a time of economic uncertainty. Many people are worried about paying for their daily necessities, others are stressing over their financial future, and businesses around the world are wondering if they can endure these stormy times. It might seem like the time to “tighten our belts” and start making big cutbacks. But if you are a businessowner, it is important that you do not put quality content on the chopping block. Why? Let’s talk about it.
Consumers Depend on Content
Just a few short months ago, if a person wanted to make a purchase, they could easily drive to a brick and mortar store to talk to an expert. Nowadays, though, people are more cautious than ever about stepping foot outside the doors of their own homes. They’re turning to the internet to find reliable information on products and services. If your website doesn’t provide them with the insight they’re craving, they are more than likely to turn to your competitors.
Take an honest look at your website and ask yourself, “If I were a potential customer, would I see a valuable source of information, or would I see a bare bones web presence that doesn’t have anything with any weight to it?”
Showcase Your Social Responsibility
It is vital that you build trust with your audience. How likely are they to trust you if you are not doing all that’s within your power to protect your community from COVID-19? Not very. Of course, you probably are taking measures to kick some coronavirus butt in your business, but does the public know that? Your website is a great place to outline some of the health and safety measures you have in place to protect both your team members and your customers.
You could also use this as an opportunity to show that you are doing more than just fighting COVID-19. If you are actively involved in any efforts to help those who have been adversely affected by the pandemic, now is the time to toot your own horn! Whether you donate to local food banks, offer masks at discount prices, or are doing anything else to show solidarity, let the world know.
Look to the Future
As thousands of different memes highlight, it seems like it has been decades since COVID-19 first hit the U.S. However, although this period of restricted activity might feel like a big slice of eternity, this time will pass. You want to come out on the other side with your brand loyalty intact. When more people are traveling, eating at restaurants, going shopping for new clothes to fit their “Quarantine15” body, or striking out as entrepreneurs, you want your business to be the one they turn to in order to fill their needs. Staying visible and relevant with high-quality webpage content and blog posts can help you to do just that.
Content can be one of your business’s most valuable assets! Rather than cut it out of your budget, give it a little more attention. You may be very glad that you did.